Daiwa Heartland (Spinning Models) Heartland 702UL+FS-ST23
ハートランド(スピニングモデル) · Japan domestic model · Specs checked 2026-09-21
Heartland 702UL+FS-ST23 · 2.13 m (7'0") · 80 g (2.8 oz) · lure 0.6–5 g (0.02–0.18 oz) · Japan list price ¥55,000 · approx. $429 delivered to US · all 5 sizes
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For reference only: Japan list price ¥55,000 (our data, not from eBay, before tax)
Japan list price checked 2026-09-21
Is there a US version of the Daiwa Heartland (Spinning Models)?
We could not find the Heartland (Spinning Models) by name in Daiwa’s 2026-27 US catalog (printed, July 2026), so the sizes and specs on this page are the Japan-market ones. Sellers who ship from Japan are the usual source for this exact model in the US; a US dealer may still carry a related model under a different name.
All sizes & specifications
Tap + Compare next to a size to compare it with other rods (up to 10).
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| Size | MSRP (Japan) | Compare | Length | Pieces | Folded length | Weight | Lure weight | PE line (go) | Nylon | Sinker rating | Leader (go) | Carbon | Tip / butt ø | JAN |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| ¥52,000 | 2.08 m (6'10") | 2 | 108 cm (42.5 in) | 120 g (4.2 oz) | 1.8–7 g (0.06–0.25 oz) | #0.5–1.0 | 4–6 lb | — | — | 100% | 1.5/9.9 mm | 4960652274449 | ||
| ¥55,000 | 2.13 m (7'0") | 2 | 110 cm (43.3 in) | 80 g (2.8 oz) | 0.6–5 g (0.02–0.18 oz) | #0.15–0.6 | 1.5–4 lb | — | — | 98% | 0.7/7.4 mm | 4550133255687 | ||
| ¥55,000 | 2.18 m (7'2") | 2 | 113 cm (44.5 in) | 105 g (3.7 oz) | 0.9–5 g (0.03–0.18 oz) | #0.3–0.8 | 2–4 lb | — | — | 100% | 1.4/11.9 mm | 4550133066795 | ||
| ¥55,000 | 2.18 m (7'2") | 2 | 113 cm (44.5 in) | 99 g (3.5 oz) | 1.8–7 g (0.06–0.25 oz) | #0.5–1.0 | 4–6 lb | — | — | 100% | 1.6/9.4 mm | 4550133340789 | ||
| ¥59,000 | 2.31 m (7'7") | 2 | 119 cm (46.9 in) | 110 g (3.9 oz) | 2.7–10 g (0.10–0.35 oz) | #0.5–1.0 | 4–6 lb | — | — | 100% | 1.6/10.4 mm | 4550133169557 |
Maker’s figures; conversions are ours.
About these figures
Tap a size to see its current eBay listings at the top of the page. Lengths are the maker's figures; feet and inches are our conversion. Go (号) is the Japanese size number: for sinkers it is an exact weight (1 go = 3.75 g, converted); for line it is a diameter class, printed as published. Source: Daiwa official Japanese site, fetched 2026-09-21; conversions are ours.
Japan price and delivered-to-US estimate
Heartland 702UL+FS-ST23: Japan list price ¥55,000 · Delivered to US approx. $429 (shipping + duty, checked Nov 1, 2026)
Prices checked 2026-11-01: Japan list price from the maker; shipping and duty are our estimate.
Page for each size
Heartland 6102MLFS-19 · Heartland 702UL+FS-ST23 · Heartland 722LRS-21 · Heartland 722MLRSS-24 · Heartland 772ML+FS-22About this item
What the maker's numbers say about this model:
- The Heartland (Spinning Models) Heartland 702UL+FS-ST23: 2.13 m (7'0") long, 2 pieces, 110 cm (43.3 in) folded, weighs 80 g (2.8 oz), lure weight 0.6–5 g (0.02–0.18 oz), PE line #0.15–0.6, nylon 1.5–4 lb (maker's figures).
- 5 models from 2.08 m (6'10") to 2.31 m (7'7"), all 2-piece.
- The shortest packed length is 108 cm (42.5 in) (Heartland 6102MLFS-19).
- Weights run from 80 g (2.8 oz) on the Heartland 702UL+FS-ST23 to 120 g (4.2 oz) on the Heartland 6102MLFS-19.
- Rated for lures from 0.6 g to 10 g (0.02–0.35 oz) across the range.
- PE line rating 0.15–1.
- Carbon content 98–100% depending on the model.
- Japan list price ¥52,000–¥59,000, which is in the upper-middle of the price range of the 1440 rod series we list.
- Rated by Daiwa for lures 0.6–10 g (0.02–0.35 oz), PE line #0.15–#1.
- Sizes marked go (号) are the Japanese standard. For sinkers one go is exactly 3.75 g, so we convert it; for line it is a diameter class rather than a breaking strain, so we print the maker's number as published.
- Specs are Daiwa's published figures; conversions to imperial are ours.
Heartland 702UL+FS-ST23: specs and how it differs
The maker's published figures for this size (Japan list price ¥55,000).
- Versus Heartland 6102MLFS-19: 0.05 m (0.16 ft) longer, 40 g (1.4 oz) lighter, 2 cm (0.8 in) longer folded.
- Versus Heartland 722LRS-21: 0.05 m (0.16 ft) shorter, 25 g (0.9 oz) lighter, 3 cm (1.2 in) shorter folded.
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eBay buyer protection & maker’s warranty
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Maker’s warranty. Japan-market models may not be covered by the maker’s overseas warranty or repair service. Check with the seller before you buy.