JDM Tackle Guide

Shimano Heko 40-300

舳 · Japan domestic model · Specs checked 2026-10-16

40-300 · 3.00 m (9'10") · 280 g (9.9 oz) · Japan list price ¥54,600 · approx. $426 delivered to US · all 9 sizes

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For reference only: Japan list price ¥54,600 (our data, not from eBay, before tax)

Japan list price checked 2026-10-16

All sizes & specifications

Tap + Compare next to a size to compare it with other rods (up to 10).

Units
SizeMSRP (Japan)CompareLengthPiecesFolded lengthWeightLure weightPE line (go)NylonSinker ratingLeader (go)CarbonTip / butt ø
¥52,4002.70 m (8'10")2138.5 cm (54.5 in)260 g (9.2 oz)———#20–80 (75–300 g, 2.6–10.6 oz)—41.4%—
¥52,4002.55 m (8'4")2131 cm (51.6 in)255 g (9.0 oz)———#30–100 (112.5–375 g, 4.0–13.2 oz)—42.1%—
¥53,6002.70 m (8'10")2138.5 cm (54.5 in)265 g (9.3 oz)———#30–100 (112.5–375 g, 4.0–13.2 oz)—39.3%—
¥54,6003.00 m (9'10")2153.5 cm (60.4 in)280 g (9.9 oz)———#30–100 (112.5–375 g, 4.0–13.2 oz)—35.6%—
¥53,6002.55 m (8'4")2131 cm (51.6 in)255 g (9.0 oz)———#40–120 (150–450 g, 5.3–15.9 oz)—40.9%—

Maker’s figures; conversions are ours.

About these figures

Tap a size to see its current eBay listings at the top of the page. Lengths are the maker's figures; feet and inches are our conversion. Go (号) is the Japanese size number: for sinkers it is an exact weight (1 go = 3.75 g, converted); for line it is a diameter class, printed as published. Specs: Shimano 2026 printed catalog (figures only). Not affiliated with Shimano. Conversions are ours.

Japan price and delivered-to-US estimate

40-300: Japan list price ¥54,600 · Delivered to US approx. $426 (shipping + duty, checked Nov 1, 2026)

Prices checked 2026-11-01: Japan list price from the maker; shipping and duty are our estimate.

Page for each size20-270 · 40-255 · 40-270 · 40-300 · 60-255 · 60-270 · 60-300 · 80-270 · 100-270

About this item

What the maker's numbers say about this model:

  • The Heko 40-300: 3.00 m (9'10") long, 2 pieces, 153.5 cm (60.4 in) folded, weighs 280 g (9.9 oz), sinker rating #30–100 (112.5–375 g, 4.0–13.2 oz) (maker's figures).
  • 9 models from 2.55 m (8'4") to 3.00 m (9'10"), all 2-piece.
  • The shortest packed length is 131 cm (51.6 in) (40-255).
  • Weights run from 255 g (9.0 oz) on the 40-255 to 325 g (11.5 oz) on the 100-270.
  • Carbon content 33.8–43.4% depending on the model.
  • Japan list price ¥52,400–¥58,400, which is in the upper-middle of the price range of the 1440 rod series we list.

40-300: specs and how it differs

The maker's published figures for this size (Japan list price ¥54,600); it is one of the longest of the 9 sizes in this series (tied with 60-300).

Length3.00 m (9'10")
Pieces2
Folded length153.5 cm (60.4 in)
Weight280 g (9.9 oz)
Sinker#30–100 (112.5–375 g, 4.0–13.2 oz)
Carbon content (%)35.6
  • Versus 40-270: 0.3 m (0.98 ft) longer, 15 g (0.5 oz) heavier, 15 cm (5.9 in) longer folded.
  • Versus 60-255: 0.45 m (1.48 ft) longer, 25 g (0.9 oz) heavier, 22.5 cm (8.9 in) longer folded.

Before you buy

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eBay buyer protection & maker’s warranty

eBay buyer protection. If the item does not arrive, is damaged or does not match the listing, you can open a request with eBay within 30 days of the (estimated) delivery date. Parcels sent through your own forwarding service are not covered — have the seller ship to your address. Check the seller’s feedback before you buy.

Maker’s warranty. Japan-market models may not be covered by the maker’s overseas warranty or repair service. Check with the seller before you buy.

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